I’m Sam — a Creative Director passionate about projects that make meaningful impact

Featured work

About me

With extensive experience in animation and advertising, I specialize in leading teams through complex CG pipelines, driving artistic innovation. I bring technical expertise, strategic insight, and creative vision to every endeavor, ensuring each project exceeds expectations.



Creative Director

2023 – Present
At Superside, I led a diverse team of designers, artists, and project managers, overseeing the creative direction for various projects. My responsibilities included setting timelines, expectations, and deliverables, ensuring all projects met our technical standards and brand guidelines. I collaborated with technical art and design teams, iterating on models and visuals based on feedback, and facilitated creative discussions and reviews to foster innovation and effective communication.


Technical Program Manager

2018 – 2023
As a Technical Program Manager at IKEA, I managed digital initiatives to enhance customer interactions through advanced technologies. My role involved defining project scopes, estimating resources, and planning schedules. I coordinated between engineering, design, and product teams to ensure seamless execution and oversaw the creation of immersive environments that adhered to technical standards and brand guidelines.

Visual Method

Lead 3D Artist

2014 - 2018
At Visual Method, I led the creation of high-quality 3D environments, managing timelines and deliverables while ensuring visual consistency and brand style. I collaborated with technical artists, designers, and engineers to address technical issues and optimize performance. My role required expertise in material and shader development, advanced surfacing workflows, and both low and high poly modeling.

Shove Media

Senior 3D Artist

2012 - 2014
At Shove Media, I created and refined high-quality 3D assets for digital media projects. I worked with cross-functional teams to meet quality and performance standards, provided and received feedback, and mentored junior artists. My responsibilities included managing technical workflows and ensuring the delivery of visually compelling and technically sound 3D content while contributing to a positive and inclusive workplace culture.

Selected clients

Creating something awesome?
Drop me an email.

→ info@sammacdermot.com